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Bushnell History Since first establishing its roots as a mail-order binocular company in 1948, Bushnell Performance Optics is as passionate about the outdoors now as it was back then. Though the company has grown to include five brands and nearly 15 product lines, BPO’s global presence, commitment to superior optics, cutting-edge innovation & technology, and the highest level of customer care have remained constant.
As the demand for newer, better, brighter sports optics equipment has grown, BPO has kept pace by continuously introducing new products into the market. Whether it’s a digital binocular with picture-taking capabilities, or a sunglass lens that provides maximum light transmission, BPO is constantly asking “what next?” and exploring ideas to elevate our products and brands to the next level.
Serengeti Technology Made from only the finest materials in the world, Serengeti’s glass lenses provide unsurpassed visual acuity. And because the advanced technology is molecularly engineered into the glass itself, it does not wear out or wear off. In an age of disposables, our lenses can last a lifetime.
Serengeti’s metal frames are made up of Monel, Stainless Steel, or Titanium. Each frame is hand finished and hand polished for a perfect look and fit featuring adjustable silicon nose pads, flexible temples, and self-locking screws. Metal frame materials used in Serengeti’s collection offer their own benefits.
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